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UPSC Marketing Officer (DMI, Agmark) official syllabus guide

UPSC Marketing Officer (DMI, Agmark) syllabus 2027

UPSC set an offline pen-and-paper recruitment test on 23 March 2025 to shortlist candidates for interview. All questions carry equal marks and a wrong answer costs one third of a question's marks. UPSC did not state the number of questions; the site's mocks use 120 questions of 2.5 marks. Most of the paper is agricultural marketing and economics; the market-legislation and grading parts, which include the FSS Act, FSSAI and AGMARK, are where a food science graduate gains most.

Syllabus units
10
Topics listed
14

Exam pattern and marking

  • Offline pen-and-paper test, 2 hours, objective multiple-choice questions, English medium
  • Maximum 300 marks; all questions carry equal marks
  • One third of the marks of a question deducted for each wrong answer; no penalty for a blank
  • Recruitment test and interview weighted 75:25; interview standard 50 for General/EWS, 45 for OBC, 40 for SC/ST and PwBD

One 2-hour objective paper, 300 marks, ten-part syllabus syllabus

English language

1 topic
  • Grammar, vocabulary and comprehension

Quantitative aptitude

1 topic
  • Arithmetic, percentages, ratios, averages and simple data interpretation

Basic concepts of marketing

2 topics
  • Market structure, conduct and performance; marketing functions; marketing mix; market segmentation; marketing strategy
  • Marketing efficiency, marketing costs, marketing margin and price spread; pricing strategies; marketing risks

Agricultural marketing

2 topics
  • Types of market; storage and warehousing; emerging problems in agricultural marketing
  • Agricultural prices and policy: MSP, administered prices; e-NAM

Market legislation

3 topics
  • APMC Act and the role of APMCs in agricultural marketing
  • Essential Commodities Act, National Food Security Act, Food Safety and Standards Act
  • WDRA, CACP, FSSAI, AGMARK and DMI

Grading, standardisation and quality management

1 topic
  • AGMARK grading and grade standards, quality management systems

Market information and intelligence

1 topic
  • Digital marketing in agriculture; basic computer applications; price forecasting

Market research

1 topic
  • Sampling; demand and supply analysis; basic descriptive statistics; regression analysis; time-series analysis

Indian agricultural economy

1 topic
  • General awareness of the Indian agricultural economy

Current events

1 topic
  • Current events of national and international importance

Source: UPSC addendum to Advt. 09/2024: scheme and syllabus of the recruitment test (copy) ↗. Checked 2026-10-30.

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